Hair Coloring

NIOXIN

Published: Monday, 13 August 2007 12:12:00
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Clinically Proven - Hair Color Protection Combines with Renowned Skincare for the Scalp

ATLANTA -- NIOXIN RESEARCH LABORATORIES, the leader in professional skin therapy for the scalp and hairstyling products, introduces a revolutionary system of dual protection technology aimed at safeguarding scalp skin and preserving the vibrancy of color enhanced hair -- Glyco-Color Shield(TM).

Glyco-Color Shield(TM) is a technological breakthrough that is the result of the fusion of two molecules not ordinarily combined. Glyco-Color Shield(TM) enhances the ability of hair to retain synthetic color by bonding with hair's keratin, both on the surface of the cuticle and within the hair shaft by creating a glyco-proteinaceous barrier. Hair that has been treated with Glyco- Color Shield(TM) resists the penetration of water/cleansing mixtures reducing the "solvation effect" on the synthetic color.

As the core technology in the NIOXIN 3-Part Scalp and Hair Care Systems for chemically enhanced hair, Glyco-Color Shield(TM) is CLINICALLY PROVEN* to improve color fastness -- holding true the original color. For those who experience scalp sensitivity from chemical residues, Glyco-Color Shield(TM) helps the scalp skins ability to recover and therefore reduces the agitating sensory effects.

Trevor Attenborough, Vice President of Marketing with NIOXIN stated, "Now salon clients can protect the vibrancy of their hair color without compromising the health of their skin."

Clinical studies were conducted using all 3-parts - NIOXIN Cleanser(TM), NIOXIN Scalp Therapy(TM) (conditioning moisturizer) and NIOXIN Scalp Treatment(TM) (leave-in activator). Results visibly demonstrated that after 14 washings, hair treated with Glyco-Color Shield(TM) retained greater vibrancy than other professional color protection products that use more common ingredients.

*Independent Research laboratory testing in controlled environment.

The NIOXIN Scalp and Hair Care System is available in finer salons and spas nationwide. For more information or to locate the nearest NIOXIN salon, call 1-800-628-9890.

About NIOXIN Research Laboratories Inc.

NIOXIN is the leading provider of advanced skin therapy for treating the scalp to improve the appearance of fine and thinning hair. Founded in 1987 by Eva Graham, this privately-held company has been dedicated to providing education, training and products for the professional salon industry around the world. Distributed throughout 39 countries on six continents, NIOXIN continues to define the global market for fine and thinning hair.

Source: R Introduces Glyco-Color Shield